When: may-june 2007 Where: 8 location around Italy Who: Lifeinaclick provided the technology and the staff for the emotional photo marketing service
How: The tour organized by Matt Communication for Volvo was based on 8 locations throughout Italy. Activities of guerrilla marketing involving various street performers (writers, breakdancers, skaters etc) were carried out in multiple locations around every city. Lifeinaclick provided training for the onsite photographer, the remote assistance for the photo process as well as the web implementation for the photo download platform
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